Cross Movement Records.  Disney. McDonald’s. Trump.  Target. Walmart. Missy Elliott.  Chick-fil-a. Oprah. The Obamas. Steve Harvey.  Nike’s. Reach Records.

What do these things all have in common?  

They all have a strong brand… may it be good or bad… they have/had a strong brand.  They all have a commonly recognizable brand. There is a saying – Strong Communities Thrives.  

I’ve been doing marketing for over 20 years, and one thing that I’ve learned about branding your business is that is it more than colors and logos.  Branding has four parts – a clear mission, a recognized image, consistent delivery, and trust & loyalty.

Branding creates connection to audience by allowing them to identify with you.  Brand shows up as what people say about your business when you aren’t around – how they describe you.  Did you know:

• 54% of people don’t trust brands because of broken promises
• Color & design increase recognition up to 80%
• 64% of people stay loyal to a brand because of shared values
• 60% of people expect consistent experiences with brands

How does your brand stack up?  Are you able to say that your brand is clear on all four fronts?  Do you understand branding 100%? So create a strong community, take a definite stance, and people will come – watch!

If you are interested in more marketing tips and strategies, then connect with me at linktr.ee/monicamichelles  

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