About:Andrea “Cherri” Dorsey & Company 

I’ve worked in the pharmaceutical industry for over 16 years not including the multiple years I’ve invested helping other companies become rich using my skill sets. I must admit that whatever position I’ve held I overexerted myself and an overachiever to ensure I excelled in that position, but never took those same steps to invest in myself.

A little over a year ago while working on a major project for one of my clients, I became very annoyed that I’ve never been passionate about any of the jobs that I’ve had throughout my life. I was always just there for a paycheck! I instantly became frustrated with not only the project but myself and slammed my laptop shut.

I had just come to the realization that I’d let majority of my life slip by without a dream of my own. It was late night as I worked late hours quite often to complete my project demands. I locked my bedroom door, jumped in the middle of my bed in tears feeling worthless and that I was living without a purpose. I prayed asking for guidance and direction as I had so many things that I considered a gift/talent but wasn’t sure where to apply my energy.

I was swamped mentally with business ideas, but nothing really resonated with my spirit, I was beyond confused. What risk am I willing to take as a single parent? Most of my life had been spent making sure I was a stable provider and support system to my deserving children. My alarm went off promptly that morning at 6:40am reminding me that I had 20 minutes until it was time for my corporate job duties, yet again. For some odd reason, my attention was drawn towards my walk-in closet, low and behold there were swimsuits scattered all over my closet like someone was frantically looking for something. Not possible, as I’d locked my bedroom door the night before and my large collection of swimsuits were tucked away in a bag in the back of my closet. I hopped out of bed and sat on the floor in my closet realizing for the very 1st time that I had an obsession for swim attire. However, every swimsuit that I’d purchased over the years had some sort of flaw (in my eyes) and did not accommodate my curvy plus-size figure.

I had a real “Aha Moment”, this was my sign to design swim attire for curvaceous women like myself. On that day, Cherri.Cheeks Swim Attire was born, and I created myself a position within my own company as the “Swimsuitologist “. I have always been able to look at another women’s figure, determine her size and what would look good on her. I’ve always loved dressing my friends, I would even buy them all swimsuits when going on our girl’s trips, never even asking their sizes.

I recall them all being shocked that the fit was always perfect. Although this has not been an easy journey as I had no idea how to become a business owner or where to start, I didn’t know how to sew or measurements but through prayer and being aligned with some like-minded people that have fed me their business knowledge, this journey is a risk and ride well worth all of the sacrifices.

I overcame by getting out of my own way and realizing there are no mistakes, only lessons. I had to stop worrying about if I failed and only focus on becoming successful. The Cherri.Cheeks brand stands out as we cater to the shape and curves of real women of the world not what society believes we should be or look like, I create full coverage styles that are still sexy, classy and accent what makes us so phenomenal. It’s not just about my designs but the lives I’ve touched and confidence I’ve instilled in so many women that were once self-conscious, insecure, and ashamed of their figure.

I had to build up my own self-esteem and model some my own designs along with other women that have at some point doubted their beauty because of someone else’s opinion. My motto/slogan is “Boldly and Proudly Do You”!! The love for self should never be based on the judgement of others. The testimonies and life changing experiences my customers have shared lets me know I’m on the right track and making a difference for an arena of women that deserve to shine bright.

TO SEE “Cherri” Dorsey Designs

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